Marketing Strategy

Roughly 20 years into its evolution, the popularity of account-based marketing shows no signs of slowing. In a recent survey, B2B marketing leaders agreed that account-based marketing produces better pipeline growth, revenue growth, and return on investment than competing approaches. But there’s a catch: Without a strong data foundation, even the most thorough account-based marketing […]

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. But moving from inspiration to action is easier said than done. One major roadblock? Incomplete, inaccurate data that isn’t built to capture the constantly evolving needs of your customers.  […]

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented — leading to wasted budget, missed opportunities, and ROI that’s nearly impossible to prove. ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, […]

Alright, let’s get one thing straight: events are back. After spending several years on the digital hamster wheel, professional audiences are once again embracing in-person events. But just because we’re all back in the conference halls doesn’t mean we should forget the hard-earned lessons from our COVID-era virtual transformation. After 18 years in B2B marketing, […]

The traditional go-to-market playbook is dead.  Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. Minor changes to outdated processes — a bit of automation here, another tech solution there — simply won’t be enough to drive sustained growth in the AI era. To stand out […]

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just don’t drive results.  But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. The challenge? Often, it’s […]

Imagine if you could know exactly who is visiting your website when they’re interested in buying your product. No more spamming people who may or may not be a good fit — just targeted outreach to precisely the right person at the right time. That’s what we’re unveiling today with ZoomInfo’s new WebSight Buyer ID, […]

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection.  Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit […]

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.  The key to breaking this […]

Generative AI has rapidly moved from a novelty technology to a staple of marketing tech – two out of three marketers surveyed by LinkedIn are currently using it. But only a quarter of marketers have an “extremely good” understanding of how to use AI in their day-to-day work.  Ready to move beyond the basics and […]

Businesses are constantly seeking ways to gain an edge and connect with their ideal customers more effectively. This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. With marketing account […]