My first job in sales was as old school as selling gets: knocking on doors. I didn’t know who I was talking to, whether they were in-market, or even what their company did.
It was pure hope — spray and pray at its finest.
Selling has changed a lot since then, but some things don’t change fast enough. Too many B2B sellers today are still running on hope.
Hope that the CRM data is right. Hope that marketing is targeting the right accounts. Hope that AI will somehow connect the dots.
Hope may be a virtue, but it’s not a strategy. Not then, not now. Here’s how we can fix it.
The System is Broken, But Fixable
Every sales leader has felt the pain of incomplete CRMs, bloated tech stacks, and disconnected systems. Reps spend more time logging calls, digging for context, and chasing down contacts than they do actually selling.
Sales leaders love to talk about productivity and pipeline velocity. But if your CRM is a mess — if it’s missing contacts, firmographics, territory coverage — you’re scaling noise, not strategy.
You can’t drive intelligent sales motions with disconnected, outdated data. No rep, no matter how talented, can prioritize high-value opportunities with these massive blind spots.
This isn’t a rep issue. It’s a system failure. That’s why the real fix starts at the source.
ZoomInfo delivers a constantly updated, real-time view into over 100 million companies, 500 million contacts, and billions of signals. But it’s not just about what you see.
It’s about what your CRM never even captured: hidden TAM segments, emerging markets, and fast-growing companies that now match your ICP.
Think about what that means for your team: fewer missed deals, tighter alignment, and a proactive, rather than reactive, sales engine.
Turning Insight to Action at Scale
Too many tools give you fragments. ZoomInfo’s GTM Intelligence Platform gives you the full picture and a plan of attack.
Our platform merges intent, fit, and engagement to help your reps prioritize the accounts that are not just active, but actually ready to buy. And the biggest names in business are seeing real results:
- CVS realigned territory strategy and uncovered massive TAM misclassifications.
- Google slashed prospecting time with real-time account prioritization.
- IBM saved reps 15 hours a week, letting them work 20 more leads and grow pipeline by 25%.
- Workday cut churn by 18% using alerts that identified customers showing competitive interest.
Retain, Expand, and Win With Precision
AI is not just a buzzword at ZoomInfo. It’s the backbone of how we collapse the sales cycle.
Our platform surfaces buying signals that matter: org chart shifts, technology installs, funding events, dips in product usage, competitor research. And then it goes a step further: ZoomInfo recommends the next best action. So your reps don’t just have data, they have direction.
Picture this:
- A new decision-maker joins your customer’s team? Your AE already has the email teed up.
- A customer starts evaluating a competitor? Your CSM gets an instant alert and a plan to reinforce value.
- A department doubles in size? Your rep’s ready with an upsell.
The bottom line: If your GTM strategy still relies on manual data hygiene and scattered tools, you’re holding your team back. ZoomInfo gives you the intelligence and automation to move faster, engage smarter, and win more — without burning out your best sellers.
Let’s stop hoping. Let’s fix the system. Let’s start selling.